I quickly correct my husband each time he tells me that I'm cheap. I like to remind him that I am not cheap, I'm thrifty. This debate has been ongoing in our household for almost 10 years now. The thriftiness that has in the past been looked down upon by others is now being commended. Thrifty is the new black and in this day and time looks good on every one. I am not ashamed to say that I like to get (or at least feel as though I'm getting) the most bang out of each one of my measly bucks. I am no longer a minority as putting the time and effort into finding the best deal is becoming more common. If you know and understand this new mentality of the masses you can better market your business and services.

So, let's assume that your business is a hotel and let's assume that for years, you and every other hotel in your area have been offering free breakfast, now is the time to give more to get more. Many of the hotels in tourist focused towns researched today are bundling of extras or amenities to appeal to savvy-money saving travelers.

• Free champagne upon arrival
• Free picnic Lunch
• $50 Credit towards spa or dining
• Complimentary car and driver
• Free tickets to local attractions or theater
• Free Wi-Fi

One even offered free breakfast, lunch, dinner with a glass of wine and two tickets to a near by art museum. It doesn't get more bundled than that.

Other special offers for a variety of businesses could include:
• Complimentary wine tasting with purchase
• Exclusive discounts and specials at restaurants or boutiques
• Complimentary shuttles
• Complimentary entertainment tickets

Think about those around you. Who can you help and who can be helped by you. Leverage good will and work with others and everyone will win.