If you are a business seeking a marketing strategy targeting a national audience while remaining true to your Texas Hill Country roots, then you might want to follow the lead of Jim Odom, Creative Director and Co-Owner of J2O Designs (www.J2ODesigns.com), a full service marketing and design firm located where else but in the heart of the Texas Hill Country. Odom has coined the phrase "Hill Country Grunge," and his recent marketing leadership reflects his ability to practice what he teaches.

Odom has led creative teams that have recently launched marketing efforts to include corporate identity, branding, web design and print marketing collateral built on the concept of "Hill Country Grunge." These efforts include successful campaigns for Cordillera Ranch (www.CordilleraRanch.com ), Absolute Quality Cabinets (www.AbsoluteQualityCabinets.com) , Frio Fun (www.FrioFun.com), Bandera Chamber of Commerce (www.BanderaTex.com) and Catrina's at the Ranch (www.CatrinasAtTheRanch.com), just to name a few. One can look at a J2O Designs "Hill Country Grunge" piece and easily see Tuscan, French Provincial and Western Cowboy inspiration, with a bit of Seattle uber-cool thrown in.

"We believe that there is no place better to live and work than in the Texas Hill Country and know first-hand how special this region is. Our objective is to capture the spirit of the hill country in each of our cutting edge designs," said Odom. "We understand that the majority of small businesses located in Hill Country towns are driven by tourism from across the United States.

"With each project, we strive for the sophistication needed to attract a variety of discriminating audiences while at the same time staying true to what makes these Hill Country businesses so very special. In each of our 'Hill Country Grunge' designs, we try to capture the look and feel of a drive on the back roads off of Highway 46 on a sunny spring day where you'd easily see old wooden fences, charming horse stables, wild flowers and open spaces paired with the sleekness and the cool factor of the grunge movement." Many design firms resort to producing pieces that look too much alike. To offset this common pitfall, J2O Designs continues to recruit designers and creative minds from San Francisco to Boston and a number of locations in between. "We are careful not to fall victim to a great concept. Each new team member receives what we like to call a ‘Hill Country Boot Camp' where we train our designers and specialists on the uniqueness of the Hill Country as much as we do our own product lines and company objectives. This allows us to stay consistent to Hill Country values and design while bringing unique creative perspectives from across the country."

About Jim Odom
Jim Odom is a fifth-generation Texan and the founder and creative director of J2O Designs. For the past 18 years, he has been on the cutting edge of advertising and interactive marketing. Jim created what was once deemed the "Best Golf Web Site on the Internet" by Forbes magazine, contributed to ground floor efforts in distance learning and on-line education at a large state university and has worked with Fortune 500 companies and small businesses across the state of Texas and New Mexico. Through the years, Jim has established himself as not only a graphic designer but also a programmer, media strategist, business consultant and marketing expert.

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